Jasmine Chavez

edithjasminechavez@gmail.com |  (714) 230-9154

Results-driven Product Development Project Manager with nearly a decade of experience leading product development across footwear, stationery, tattoo equipment, and pet grooming. Skilled in managing complex timelines, collaborating cross-functionally, and driving product lifecycles from concept to launch. Experienced working with major retailers (Target, Walmart, TJ Maxx) and niche distributors, balancing creativity with operational efficiency to bring market-ready products to life in fast-paced environments.

EXPERIENCE

Nexus Brands, Orange, CA

Product Development Project Manager | April 2023 - Present

  • Process Optimization & Stage-Gate Implementation – Led training of Stage-Gate processes into pet product development, improving workflow efficiency using Monday.com, Smartsheet and Notion.

  • Pet & Tattoo Product Development – Led development of shampoos, conditioners, grooming accessories, tattoo machines, and power supplies, collaborating with formulation specialists and engineers across a $1.6M portfolio.

  • Bill of Materials & New Product Implementation – Managed BOM creation and product setup, ensuring seamless cost tracking and accurate documentation.

  • Vendor & Cross-Functional Collaboration – Made data-based decisions with engineers, vendors, marketing and stakeholders using analyzing reporting. 

  • Packaging Development & Compliance – Led creative brief meeting to implement brand initiatives and ensured compliance was implemented based on materials/retail location.

  • Market Research & Customer Engagement – Conducted competitive analysis, beta testing, and customer feedback loops to refine product performance.

Fringe Studio, Irvine, CA

Product Manager | April 2021 - March 2023

  • Integral decision – maker in vendor relations, cost negotiations, and production timelines, ensuring seamless execution from concept to launch.

  • Using PLM systems I headed the samples process, ensuring quality control and spec accuracy before final production approval. 

  • Developed stationery and giftables for major retail accounts; TJ MAXX, CONTAINER STORE, TARGET, MARSHALLS, NORDSTROMS RACK and ANTHROPOLOGIE aligning with trends and seasonal needs with 1:1’s with the creative team and first-hand competitive market analysis.

  • Implemented how-to videos via QR CODES added to packaging, enhancing product engagement and consumer education.

  • Enhanced Product Presentation – Designed foam core mockups for realistic product displays, improving buyer presentations.

  • Packaging Development & Compliance – Collaborating with overseas vendors on dielines specifications and ensured compliance was implemented based on materials/retail location.

Skechers, Manhattan Beach, CA

Product Manager / Associate Developer | October 2016 - April 2021

  • Managed major retail accounts; Target and Walmart Canada, with past assortments hitting 1M+ weekly sales.

  • Owned private label kid’s footwear for all B2B accounts, managing development from concept to production.

  • Designed outsoles and uppers for most SKUs, integrating material selection and innovation within cost targets.

  • Led B2B presentations & sales tracking, frequently traveling to retailers for product pitches and market positioning.

  • Managed PIM & Item Setup for all developed products, ensuring database accuracy for both sold and unsold SKUs.

SKILLS

  • Product Management & Development – Monday.com, Smartsheet, Notion, Microsoft Office, Oracle NetSuite, Tableau & Licensing Contracts

  • Cross-Functional Collaboration & Vendor Negotiation

  • Packaging Process Implementation & Optimization

  • Sales & B2B Presentations – Strong communication & client engagement

  • Product Information Management (PIM) & BOM Creation

  • Adobe Illustrator, Photoshop, InDesign – Footwear & product design expertise

  • Process Efficiency & Workflow Improvement – Stage-Gate implementation

EDUCATION - Fashion Institute of Design and Merchandising, Los Angeles, CA
Visual Communication