Concept Case Study

Modular Shoe Rack System – Product Innovation

The Challenge

Closet storage solutions often lack flexibility and durability—especially when accommodating various shoe types (from heels to high-tops). Consumers need a customizable, durable, and space-efficient system that adapts to their environment and lifestyle.

The Concept

A stackable, height-adjustable shoe rack with tripod-inspired legs and modular components designed for:

  • Customization: Adjustable leg height for different shoe styles

  • Stability: Reinforced steel frame supports full-load stacking

  • Convenience: Snap-on legs with magnetic or ball-detent closure

  • Modularity: Stackable design adapts to closet configurations

Key Features

Adjustable Legs - Accommodate taller shoes & boots

Magnetic/Ball-Detent Closure - Tool-free, secure assembly

Stackable System - Expandable for larger closet systems

Rotating Divider Base - Adds visibility & organization

Reinforced Steel Frame - Long-lasting structure and support

Stage Gate Development Timeline

Gate 0: Full Ideation (1–2 weeks)

  • Concept brainstorming and market need validation

  • Identify product gaps, user needs, and initial sketch ideation

Gate 1: Product Requirements & Initial Prototypes (3 weeks)

  • Market analysis, feature prioritization, and early CAD models and hinge mechanism prototypes

  • Build initial prototype and define technical requirements

  • Competitive review and preliminary BOM

Gate 2: Feasibility & Sample Review (1–1.5 months)

  • Produce and review product samples, test weight limits and structural support under stacking

  • Conduct financial analysis including packaging costs

  • Develop color/material range to match interior aesthetics

  • Explore flat-pack packaging + intuitive assembly instructions

  • Gain internal approval to proceed with item setup and PO placement

Gate 3: Product Setup & Production (2–3 months)

  • Item setup finalized for internal systems, retail, or distribution

  • Final sample approval + production readiness

  • Start of production + GTM sample creation and marketing alignment

Gate 4: Post-Launch Review (6 months after launch)

  • Post-mortem recap: wins, gaps, and forecast accuracy

  • Evaluate sales performance vs. projections

  • Develop iteration roadmap based on learnings

Market Positioning

This product concept targets urban professionals, small-space dwellers, and organization-focused consumers looking for a sleek, durable, and flexible closet solution.