Strategic Product & Ops Leadership

I turn ambiguity into execution — blending design, operations, and market strategy into results.

Case Studies in Motion

Real work, real clarity.

  • Designing a $10M Grooming Line: Product Roadmap & Launch Plan

    Product Strategy | CPG Ops | Revenue Architecture

    Built a phased product expansion strategy for Company X’s entry into consumables and grooming essentials.


    The plan introduces a shampoo + bath brush kit to drive recurring revenue, followed by grooming tools that deepen brand loyalty and increase AOV.


    Work included product concepting, pricing strategy, bundling logic, sourcing mitigation, and supplier recommendations.

    Outcome: Positioned Company X to own both proactive and reactive care, unlocking a path to $10M in annual revenue across DTC, retail, and international growth.

    → View Strategic Deck

  • From Bottlenecks to Buy-In: Prioritizing Mission-Critical Execution While Launching a New Client Experience

    Client Ops | Fulfillment Strategy | Creative Curation

    Managed dual-track execution across two clients: one facing urgent delivery risk, the other requiring a branded kit proposal on a compressed creative timeline.


    Maintained trust and timeline for a high-value repeat client (Company A) while simultaneously curating, budgeting, and pitching multiple swag kit options for Company B’s rebrand launch.


    Balanced vendor coordination, inventory constraints, and creative strategy—without compromising speed or polish.

    Outcome: Secured fulfillment for 500+ units under deadline while delivering a first-touch experience that positioned Company Y as a strategic partner.

    → View Project Assessment

  • Execution Architecture: Bringing Campaigns & Product Ops Into Sync

    Product Operations | Marketing Systems | Lifecycle Strategy

    Built and deployed execution frameworks across both product development and marketing lifecycles — unifying teams through clear systems and shared tools.


    Created a Stage-Gate Lite model to guide brand, ops, and design across campaign timelines. Paired with Agile boards, Kanban flows, and waterfall flexibility for major launches.


    Simultaneously developed product ops maps covering GTM, SKU planning, beta testing, BOM, and cross-functional workflows.

    Outcome: Aligned launch velocity across disciplines, increased team adoption of shared systems, and reduced friction between planning and delivery.

    → View Execution Map

  • Launch Systems & Product Lifecycle Maps

    Product Lifecycle Management | Workflow Design | Notion-Based Ops

    I build product and campaign systems that move teams from concept to launch without getting lost in the middle.


    These maps structure every phase — from BOM creation and SKU planning to GTM timelines and cross-functional syncs.


    Designed in Notion to give visibility across product, marketing, and ops without adding friction or fluff.

    Used to support: Product launches, campaign readiness, vendor coordination, and team onboarding across ops and marketing teams.

    → View Full PLM System